PaintPVC
Building a reliable lead generation system that brought in 114+ enquiries and over £65,000 in invoiced jobs.
The Problem
PaintPVC came to us with no existing social presence and no reliable mechanism to land new jobs. Like many local trades businesses, they were relying entirely on word of mouth and referrals. While the quality of their work was excellent, they lacked a predictable system to get their business in front of new homeowners and generate consistent enquiries on demand.
The Solution
We started by building a robust content strategy focused heavily on trust. We captured striking before-and-after transformations, authentic customer reviews, and educational content explaining the nuances of sealant and heat loss to position them as local experts.
Once the organic foundation was set, we layered in Meta ads. We took their best-performing organic videos and pushed them directly into the path of their Ideal Customer Profile (ICP) every single day. We also implemented a retargeting strategy, ensuring that anyone who engaged with their content or visited their profile continued to see PaintPVC until they were ready to book.
The Results
The transformation was immediate and highly profitable. With just £1,200 spent on ads, the campaign generated 114+ high-quality enquiries. This directly resulted in 25+ new jobs closed, bringing in over £65,000 in invoiced revenue.
Most impressively, the average Cost Per Acquisition (CPA) was just £77 for jobs valued at £2,500+. PaintPVC now has a completely reliable, predictable lead generation system. The volume of new business has been so strong that they are currently in the process of building out a dedicated sales team just to handle the influx of enquiries—a fantastic problem for any local business to have.
"We went from relying purely on word-of-mouth to having a predictable lead generation system. The volume of enquiries has been so strong we're now having to build a sales team just to handle them."
Content That Converts
A sample of the high-performing video content we produced for this campaign.
More Success Stories
See how we've helped other local businesses grow.
District One Gyms
Scaled from 1 to 4 locations in Dublin, growing their audience from 0 to 8,000+ followers with an organic content strategy that fed their paid ads.
MoveFit Pilates
Revamped their social presence with a premium brand identity, grew their audience by 80%, and consistently fully booked in-person classes.
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